It’s A Small World After All

January 27, 2012 at 12:00 pm

The Tourism Ministry’s corporate communications head, Mona Fairuz Nordin recently highlighted the Cuti-Cuti 1Malaysia Taxi Advertising Campaign launched by Tourism Minister Datuk Seri Dr Ng Yen Yen in Raub, Pahang. Forty-one taxis, bearing the tourism promotion advertisements, participated in the campaign in the district. The taxi drivers had attended the “Mesra Malaysia” course organised by the ministry and the Pahang tourism office early last year.

Taxi drivers make for the best tour guides as they have the best knowledge of places all around town

This move is laudable as taxi drivers are often at the frontline of tourism. Coupled with new interpersonal skills, their intimate knowledge of their towns and cities make them an invaluable fount of practical and helpful knowledge that might take a visitor’s experience from average to great.

Heard of the taxi driver in Kuala Lumpur who could recommend and take his passenger to the best spot from which his passenger could get a really good picture of the Petronas Twin Towers and honest cabbies who lend a helpful hand to their grateful fares? That makes all the difference….

Read the full article below:
The Tourism Ministry said today foreign tourist arrivals in Malaysia this year will depend on, among others, global economic performance and developments.

Nevertheless, the ministry will continue with the promotion of tourism products to strengthen the sector, including domestic tourism which is regarded as vital, said the ministry’s corporate communications head Mona Fairuz Nordin.

“The promotion covers the Cuti-Cuti 1Malaysia Taxi Advertising Campaign launched by Tourism Minister Datuk Seri Dr Ng Yen Yen in Raub, Pahang, yesterday,” she said.

Forty-one taxis, bearing the tourism promotion advertisements, participated in the campaign in the district. The taxi drivers had attended the “Mesra Malaysia” course organised by the ministry and the Pahang tourism office early last year.

Mona Fairuz said Malaysia had many unique destinations which can draw tourists, such as Raub which is rich in attractive natural resources such as the Lata Jarum recreational forest and Fraser’s Hill, besides homestay programmes.

The ministry regards public transportation such as taxis as the best alternative to provide the public with wide exposure to tourism products and destinations in Malaysia, she said.

Source: Bernama

Photo (c) AndyLawson

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